Section 10-A1410. AC-3.2 PROMOTING CULTURAL TOURISM

 

1410.1Cultural tourism “is travel directed toward experiencing the arts, heritage, and special character of unique places.” This definition emerged from the 1995 White House Conference on Travel and Tourism, which declared United States involvement in this worldwide phenomenon a national priority—a way to link support of American cultural institutions with economic development goals for the nation. 1410.1

 

1410.2According to the Travel Industry Association of America, cultural tourism is the fastest growing segment of the tourism industry, representing 81 percent of domestic travelers. Based on survey data, 66 percent of the nation’s cultural travelers want to visit historic places and museums, while 45 percent want to participate in arts and cultural events. 1410.2

 

1410.3The District is rich in the kinds of experiences and places those visitors are seeking. While some of these places are well known—the streets of Georgetown or Capitol Hill, for instance—many are not. Places like the Fort Circle Parks, Historic Anacostia, and Brookland are rich in landmarks that are known to few outside the city. The visitor experience should be expanded to include the dozens of cultural attractions that exist beyond the monuments and museums of the National Mall. This will bring more visibility and revenues to local cultural institutions and new dollars to the city’s neighborhoods. Additionally, the development of new museums and cultural facilities beyond the Monumental Core, as called for by NCPC’s Memorials and Museums Master Plan, can expand choices for visitors and provide growth opportunities for local tourism. 1410.3

 

1410.4Policy AC-3.2.1: Promoting Cultural Amenities

 

Promote the development of cultural amenities “beyond the Mall” in an effort to more fully capitalize on the economic benefits of tourism for District residents, businesses, and neighborhoods. 1410.4

 

1410.5Policy AC-3.2.2: F Street Museum Corridor

 

Encourage the siting of new museums and theaters along the F Street NW Corridor through Downtown, creating a second “tier” of cultural attractions that complements the National Mall and anchored by such attractions as the Spy Museum and the National Portrait Gallery. 1410.5

 

1410.6Action AC-3.2.A: Marketing Cultural Events

 

Explore improvements to more effectively market cultural events in the city, for example, by partnering with the Cultural Alliance of Greater Washington to expand TICKETplace into a centralized box office for all arts performances and events in the city. 1410.6

 

notation

The provisions of Title 10, Part A of the DCMR accessible through this web interface are codification of the District Elements of the Comprehensive Plan for the National Capital. As such, they do not represent the organic provisions adopted by the Council of the District of Columbia. The official version of the District Elements only appears as a hard copy volume of Title 10, Part A published pursuant to section 9a of the District of Columbia Comprehensive Plan Act of 1994, effective April 10, 1984 (D.C. Law 5-76; D.C. Official Code § 1 -301.66)) . In the event of any inconsistency between the provisions accessible through this site and the provisions contained in the published version of Title 10, Part A, the provisions contained in the published version govern. A copy of the published District Elements is available www.planning.dc.gov.