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D.C. Municipal Regulations (Last Updated: September 13, 2017) |
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Title 17. BUSINESS, OCCUPATIONS, AND PROFESSIONALS |
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Chapter 17-33. GENERAL RULES: FUNERAL DIRECTORS, VETERINARIANS, INTERIOR DESIGNERS AND REAL ESTATE APPRAISERS |
Section 17-3310. FALSE OR MISLEADING COMMUNICATIONS AND ADVERTISING
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3310.1A practitioner shall not make or cause to be made a false or misleading communication about the practitioner's occupation or profession, or services.
3310.2A practitioner shall not falsely represent that the practitioner is certified by, a member of, or otherwise endorsed by, a professional society, association, or other organization.
3310.3A practitioner shall not communicate that the practitioner specializes in a particular field of the practitioner's occupation or profession unless the practitioner is in fact a specialist in the particular field or possesses a certificate required by the occupation or profession to be a specialist in the field.
3310.4Subject to this section, a practitioner may advertise services through media such as a telephone directory, legal director, newspaper or other periodical, radio or television, or written communication not involving personal contact.
3310.5As used in this section, a communication is "false" or "misleading" if it:
(a)Contains a material misrepresentation or omits to make a representation necessary to make the statement considered as a whole not misleading; or
(b)Contains an assertion about the practitioner or the practitioner's occupation or profession, or services, which cannot be substantiated.